Not a long ago, Yewale Chaha launched its publicity campaign on social networking sites and with it's out of the box approach and tickling humor, the campaign soon became netizens' talking point. The campaign with its witty cartoons connecting current happenings with the Yewale Chaha brand in a positive light has found many fans on social networking sites. The campaign is leaving strong imprints of the Yewale Chaha brand on social media. Leading newspapers and news channels have taken notice of Yewale Chaha's amazing success story.